In Pursuit of Defining Yourself...

Senorita La Tinta, a/k/a Miss Inky, taking her photo opp

I was not looking for anything remotely like Ken Robert's essay when I stumbled across it in one of those blessed web serendipity moments.  La, la, la, la-lah, I was skipping along the 'net path, gathering posies, en route to some somber research for a client.

For we RPISH* entrepreneurs and contrarian thinkers wrestling the challenges inherent to re-structuring ourselves and our work, the scant few minutes it will take to read "We’re So Ashamed of Changing (This Is Why We’re Crazy)" at Ken Robert's blog, Mildly Creative, will be minutes well spent In Pursuit of Defining Yourself.

While you're there, check out KR's self-description, too.  If Ken's blog is food for thought, his About page is the whipped cream and cherry on top.  Read and ponder, Unicorns, read and ponder!

Appearing Soon at a Theatre Near You

In a day or two, in consideration of that whole re-structuring topic, we will return with some ponders.  Stay tuned!


*RPISH = Round Peg In A Square Hole

See you on the patio!

Simplicity, Simplify: A Marketing Lesson from the Toybox

 Simplicity, Simplify

A few years into my brilliant marketing career, I learned an important lesson, albeit from an unexpected source.  A six year-old boy taught me how too many choices and too little opportunity to filter one's options can overwhelm and even disable the buying decision.

Images = 1000 Words?

"Four Roses" Whiskey for a  Perfect Manhattan - artwork by John Falter -

the original 1942 magazine spreads also contained compelling text.

(Click to enlarge image - it rocks.)

Commercial Artwork Speaks


With the advent of the Industrial Age and the inventions of chromolithography and offset printing, many artists we value highly now first developed their distinctive styles as commercial artists, supporting themselves by designing advertising posters, packet labels, greeting cards, magazine and book illustrations, even toys and board games:  Parrish, Erte', Cheret, Lautrec, Mucha, Baxter, Gow, Shepard, Potter, Cappiello, Falter.


Admit it:  isn't it difficult to imagine anyone collecting the advertising artwork on today's gelatine boxes, cookie packets, or Yahoo banners?


Let's get extreme -- when your target audience encounters images representing you and your products/services, are they enlightened ("Okay, now I get it."), intrigued ("Interesting, I want to know more about this."), aroused (Wow, this is amazing!), or are they so underwhelmed they'd flatline an EEG?