Un-occupy Gmail, Part 2

Since noting our strong objections to Google/Gmail's latest shenanigans in yesterday's post, Un-occupy Gmail, we're discovering other voices critical of their heavy-handed redesign.


Scott Wilson sees the Google/Gmail re-design rationale "shaping up to be an unmitigated disaster".

Un-occupy Gmail

If Necessity is the Mother of Invention, Who's Baby's Daddy?

Why We Won't Switch Voluntarily to the New Gmail UI

Over the past week or so, we've read all the blogs, news, and comments about the roll-out of Gmail's new look.  In the pursuit of truth, justice, and leaping tall buildings in a single bound, we even tolerated a couple of videos, and this is what it comes to:  until the G-men force us to change to the new look, we'll skip it.  It can roll right past us, thank you.

First, the "new and improved" Gmail UI is rife with advertising distractions.  The subtle "oh, by the way" is bye-bye.

Simplicity, Simplify: A Marketing Lesson from the Toybox

 Simplicity, Simplify

A few years into my brilliant marketing career, I learned an important lesson, albeit from an unexpected source.  A six year-old boy taught me how too many choices and too little opportunity to filter one's options can overwhelm and even disable the buying decision.

Big Biz on a Bev-nap...

Business negotiations are happening around us all the time, often when we're least aware of them.

A naive entrepreneur or wet-behind-the-ears business person might expect Big Deals to happen in elegant board rooms over glossy conference tables or over five-star dinners in exclusive restaurants.  They might wrap up there, they may be feted there, but Big Deals begin in discreet places  -- on the patio of the local coffee house or during happy hour at the inauspicious hotel around the corner, over a greasy breakfast at the truckstop diner or while leaning against the car boot, at the ninth tee or between rounds at the dart tournament.

Depending on the deal and the deal-makers, the more's at stake, the lower a profile is wanted for those "agreements in principle".  Many the bargain has been struck during a smoke break in the parking garage.