Un-occupy Gmail, Part 2

Since noting our strong objections to Google/Gmail's latest shenanigans in yesterday's post, Un-occupy Gmail, we're discovering other voices critical of their heavy-handed redesign.


Scott Wilson sees the Google/Gmail re-design rationale "shaping up to be an unmitigated disaster".

Un-occupy Gmail

If Necessity is the Mother of Invention, Who's Baby's Daddy?

Why We Won't Switch Voluntarily to the New Gmail UI

Over the past week or so, we've read all the blogs, news, and comments about the roll-out of Gmail's new look.  In the pursuit of truth, justice, and leaping tall buildings in a single bound, we even tolerated a couple of videos, and this is what it comes to:  until the G-men force us to change to the new look, we'll skip it.  It can roll right past us, thank you.

First, the "new and improved" Gmail UI is rife with advertising distractions.  The subtle "oh, by the way" is bye-bye.

Lotsa Communicating, But Less Connecting?

This image courtesy of Steve Kryger, CommunicateJesus.com

During the Get Javanated! workshops I conduct for entrepreneurs' groups, I use a chart not dissimilar from this one discussed a year or so ago at Steve Kryger's church marketing blog, Communicate Jesus.  Customised to the special needs and challenges of each audience, I also include an additional building block:  blogs.


The best blogs can be superior  communication tools, with a level of intimacy and authenticity varying by how well the blogger at the hub performs his/her role as presenter and moderator.  Readers' comments and interchanges with the blog author and one another act as the sine qua non of how successfully this momentary intimacy is consummated.

To extend your thoughts re people feeling more lonely than ever despite today's Social Media Wonder Tools, consider what Wayne Cordeiro, senior pastor of New Hope Church, Oahu says in a talk entitled "People Hiding in Plain Sight" (the vidcast version at  http://www.enewhope.org/videob... shows the title as "Hidden in Plain Sight").

In a pair of sermons on Social Networking delivered 11th April 2010 (BFF - Best Friends Forever, Pastor Elwin Ahu) and 18th April (Hidden..., Cordeiro), Cordeiro and Ahu re-define and most importantly, re-direct, listeners' attention to the fact that digital communications -- Facebook, Twitter, texting, et al. -- are most successful when --

• (A) we remember the tools are meant to serve us and our needs for friendship and community (fellowship), and
• (B) we use these tools with forethought and intentionality.

"In this socially connected world, *people* are still not connected....In this world of social connectedness, it [social media] can never become a substitute for F2F, face to face....I want to challenge you today, when you see this social networking increase...use it to motivate yourself to go face-to-face with people."

New Hope's well-designed website contains a wide array of digital media -- livecasts with a chat room enabling viewers to ask questions and offer comments; downloadable vidcasts, podcasts, sermon notes, and newsletter; a journalling process for personal faith-building and to share as devotionals through "Doing Life Together"; a "prayer wall"; and "iNeed", their own online classified ads (imagine a scrupulously cleaned-up Craigslist!) -- plus, thoughtfully deployed social networking, New Hope Oahu could be held up as a model for the faith community of a church who have adapted well to modern realities. But, as Cordeiro and the pastoral staff consistently point out, the tools and toys would be hollow and meaningless without "'ohana".

In Hawaiʻi, 'ohana is family - extended, adopted, blood relatives, or anyone sharing fellowship in Christ with one another for an hour, a day, or a lifetime.  And when you have 'ohana, there are connections, face-to-face and heart-to-heart.  The Social Media Wonder Tools are there to serve the spirit of 'ohana by building and connecting the New Hope family.


When you and I review our own whiz-bang technomarvelous tools, let's do a reality check:  what spirit are we building?  Are we deepening and strengthening our connections or are we just beating our drums louder and longer?


Just asking....

See you on the patio! 

Simplicity, Simplify: A Marketing Lesson from the Toybox

 Simplicity, Simplify

A few years into my brilliant marketing career, I learned an important lesson, albeit from an unexpected source.  A six year-old boy taught me how too many choices and too little opportunity to filter one's options can overwhelm and even disable the buying decision.

Can You Hear Me Now? Intentional Listening.

Vístanme despacio que estoy de afán.

Dress me slowly, I'm in a hurry.

(Loose interpretation - Do your best and carefully, even more so
when you're down to the wire and running out of time.)

The Miraculous Melrosas High Wire Bicycles

Have you ever seen the circus act with the unicyclist crossing a tightrope hundreds of feet in the air?  Silly hat on his head, balance pole in his hands, and rising precariously from his shoulders and stretching upward beyond the spotlight's reach, a human lattice-work of more acrobats in more silly hats.  One missed cue, one miscalculation and spangles splattered across sand and sawdust.  Thankfully, long before donning his silly hat and climbing to the high wire, the unicyclist rehearsed, exercised, sketched, studied, imagined, trained, prayed, and prepared, prepared, prepared.

  

Few of us who work in the arts and entertainment arena are privileged to work in a proper circus, yet we face long years of preparation and our own peculiar dangers.  One of those dangers is when we're on a high wire and don't realise it.  In my case, I fell off my high horse, landed a black-and-blue bruise to my conscience, and barely kept my silly hat.  I learned something important about myself and about doing business though.  It all began innocently enough...