Huzzah! Gitanajava's New Bizcard ;-)

Our thanks to the fab folks at Moo.com (Twitter = @OverheardAtMoo) and the rocketeers at SlideRocket for their generous creativity, assistance, and all-around brilliance.

We'd love for you to share our business card with an emerging or established entrepreneur you know.  You can do it from the options below or from here.  Plus, your comments are welcome, so leave us a note ;-)

Counting Colours...

Here's your big chance!  You have an opportunity to influence the marketing of one of our most talented and unusual colleagues and longtime friends, a/k/a KCTenor, The Mystery Client.

Caveat Venditor, Starbucks...

This cartoon is by the ever-brilliant Mick Stevens, New Yorker magazine
Buy the framed print at http://www.condenaststore.com/-sp/Braithwaite-Starbucks-How-may-we-help-you-New-Yorker-Cartoon-Prints_i8543850_.htm

"What Starbucks has created around coffee is

an extension of the front porch.

If you look at the UK, the English pub is an extension of

people's homes but for a different beverage.

Our stores have become a gathering and meeting place

in addition to the coffee."

~Howard Schultz, Chairman/CEO Starbucks

After several weeks of finding local store and office personnel unresponsive to issues regarding faulty Wi-Fi and an approaching remodel of the store, a group of us who are regulars at Starbucks Location X decided to "bump the thread".  We met, listed our specific concerns, and Gitanajava Productions drafted the following letter, written to Starbucks via their website.  We posted our letter the evening of Friday, 6th April 2012.  Now, we're waiting to see what, if any, response we'll get from Starbucks.

Buckle your seatbelts, here we go...

Make Yourself Merry!

I was looking for something evergreen, but phresh, to kick off my Christmas.  Thanks to friends at Google-Plus, I found just what I wanted, Sean Quigley's Little Drummer Boy.

You'll like this video so much, you'll want to own a copy -- buy Sean's work at www.cdbaby.com/seanquigley.  Follow him at Twitter, too -- @SeanQuigley204.  This guy is good.

The Coffeehouse Blues

Gitanajava = Gypsy Loves Coffee

(The original Rajah Coffee label was designed by Henri Meunier, 1897,

find it at http://commons.wikimedia.org/wiki/File:Rajah-coffee-ad-1897-henri-meunier.jpg)

(This post was originally written, published, and distributed under the title The Coffee Canticle in December 2008.  Although the coffeehouse in question has long since passed on to the celestial heights, the thoughts and sentiments about what remain the same.)


Starbucks #6262, alias Lower Greenville Starbucks, officially closed 2 PM, Friday 19th December 2008.  Even before the farewell party ended at 6 PM, the guerrillas from Starbucks HQ arrived.  While the corpus delicti was still warm, they began taping sheets of brown butcher paper across the windows:  pulling the shroud tight.


When is a cup of coffee more than a cup of coffee?  What recombinant DNA transforms a mere java joint into a legend?

Buried Treasure, Part 2

5 Steps to Creating a LinkedIn Recommendation
To view full sized, go to http://tiny.cc/Endorse

In the original Buried Treasure article, we discussed the professionals' methods for requesting, shaping, and leveraging effective recommendations from colleagues and clients.  However, in my perfect world, I would have preceded that instruction with tonight's post and asked this crucial question --

Mercenary vs. Missionary....

Don Quixote's Windmill Adventure, by Dominica Alcantara
Find it at Fine Art America

On a Quest or For Sale?


A recent New York Times article recaps the failings of Netflix and CEO Hastings during the hasty and ill-considered move -- now aborted -- to divide the company and its customers into two camps with the creation of Qwikster.  How Netflix Lost 800,000 Customers and Goodwill, does more though, perhaps unintentionally:  it brings to light an interesting phrase delineating two principal entrepreneurial styles, the Missionary versus the Mercenary.

Buried Treasure

Not long ago, I wrote a colleague, the former chief exec of a client organisation, asking for his recommendation.  We have a sound, genial professional and personal relationship, and we have communicated regularly by phone and email since parting ways a few months ago.  Although we didn't get the happy ending we strove for throughout our last adventure, I was proud of the exceptional effort and dedication we had given.

I'd spent four years nurturing the growth of his organisation, first on a pro bono basis, and when the small but feisty nonprofit hit a sizable financial and regulatory speed bump in late 2009 and the crisis took on life-or-death dimensions in early 2010, I stepped in as full-time formal consultant to him and the wounded organisation.  I liked these people, I liked their organisation, and I wanted success for them.

Simplicity, Simplify: A Marketing Lesson from the Toybox

 Simplicity, Simplify

A few years into my brilliant marketing career, I learned an important lesson, albeit from an unexpected source.  A six year-old boy taught me how too many choices and too little opportunity to filter one's options can overwhelm and even disable the buying decision.

Images = 1000 Words?

"Four Roses" Whiskey for a  Perfect Manhattan - artwork by John Falter -

the original 1942 magazine spreads also contained compelling text.

(Click to enlarge image - it rocks.)

Commercial Artwork Speaks


With the advent of the Industrial Age and the inventions of chromolithography and offset printing, many artists we value highly now first developed their distinctive styles as commercial artists, supporting themselves by designing advertising posters, packet labels, greeting cards, magazine and book illustrations, even toys and board games:  Parrish, Erte', Cheret, Lautrec, Mucha, Baxter, Gow, Shepard, Potter, Cappiello, Falter.


Admit it:  isn't it difficult to imagine anyone collecting the advertising artwork on today's gelatine boxes, cookie packets, or Yahoo banners?


Let's get extreme -- when your target audience encounters images representing you and your products/services, are they enlightened ("Okay, now I get it."), intrigued ("Interesting, I want to know more about this."), aroused (Wow, this is amazing!), or are they so underwhelmed they'd flatline an EEG?

Marketing Al Fresco

And now, a few words from our sponsor about chilling out on the Starbucks patio to improve your marketing research...

I can circumnavigate the globe with the best GPS ever created, Global Positioning via Starbucks.  Drop me anywhere on the planet, and I will find my way to the nearest Starbucks or patio-con-cafe.  Want to know the coffee house with the best patio, best espresso shot, best crew, worst bathrooms, most corporate lockstep, most responsive and responsible management?  Call me.

My point?  An alert participant in life, his community, and in mundane, everyday conversations can gather an abundance of useful information, voluntarily offered and unobtrusively gathered.  A diligent marketer needn't invade people's privacy or manipulate them to get pertinent data for creating persuasive, appropriate strategies.  Chill out on the nearest java joint terrace and listen ' til it hurts -- and trust me, it will hurt occasionally.  Pay attention, do deep, intense people-watching, interpret a little of what you see and hear, talk a little, question.  PARTICIPATE.

As a friend in the U.K. says,

"Only Americans need a million-dollar survey to tell them the bleeding obvious."

W. Edwards Deming noted the proclivity of American big business to dismiss "unknown and unknowable factors" and business anomalies when he was a consultant to post-war Japan, helping the the shattered country re-invent their economy.  Although he was a reknowned statistician, Deming stated "one of the seven deadly diseases of management is running a company on visible figures alone" -- banking every decision on "statistics in a vacuum."

While American executives remote-controlled their decisions by commissioning study after study of consumer behaviour, Japanese companies sent executives and employes into the marketplace, to observe consumer behaviour first-hand -- at sales counters, in appliance stores, in automobile dealerships.  As Americans lagged behind in the technology and manufacturing race, insistently making big, gas-guzzling cars with fins, the Japanese passed them by with micro-circuitry, compact cars, and attention to detail.  "Made in Japan" ceased being a label to ridicule and became something to emulate.

Decades later, here goes American business again, this time with algorithms and "reality mining" overruling common sense.  To entrepreneurs, micropreneurs, solo-preneurs and marketing people everywhere:  Get out of your cubicles, java-chat your patio mates, and download real life.

After you've done your reality check, then you can supplement what you've heard, observed, and learned with surveys and statistical studies.  With an open mind and open heart, reassess your strategy, rewrite your business plan.  Yes, it may mean pulling a 180 and going an entirely new direction with your cherished, long-harboured idea.  It could mean ditching your scheme completely and starting from scratch.

Scary?  Oh, yeah.  Gut-wrenching, disappointing, and bewildering.  But, profound knowledge (remember, no more "data in a vacuum") is a "[l]ong-term commitment to new learning and new philosophy [and] is required of any management that seeks transformation.  The timid and the fainthearted, and people who expect quick results, are doomed to disappointment." (Deming)

You want BUZZ?  Go for a coffee at the scene of the crime.

See you on the patio! ;-)