Welcome, Spring!

Bright yellow jasmine makes even a grey day sunny.
~ Click to enlarge image. ~
(You are welcome to use this image as a *personal* screensaver.)

Today was cold and grey and rainy and windswept.  Yet….

Happy Easter to All Our Java Pals!

From darkness, Light.  From despair, Hope.  Do the Happy Dance, because we have a new beginning!

With both its somber rituals and its light-hearted frivolities, Easter refreshes me and reminds me again of my "life raft" scripture:

"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future." (Jeremiah 29:11)

Rejoice!

Huzzah! Gitanajava's New Bizcard ;-)

Our thanks to the fab folks at Moo.com (Twitter = @OverheardAtMoo) and the rocketeers at SlideRocket for their generous creativity, assistance, and all-around brilliance.

We'd love for you to share our business card with an emerging or established entrepreneur you know.  You can do it from the options below or from here.  Plus, your comments are welcome, so leave us a note ;-)

Our Java-pal, the "Leather Lawyer"

Our java-amigo, Daniel Denton, is a lawyer, a former organic chemist for the pharmaceutical industry, and also a gifted leather artist.  The photos above are a small representation of the colourful and exacting leather work he does.  For more examples, go to http://www.facebook.com/flyingd.leather.  If you've a project in mind -- say, a customised seat for your motorcycle, a briefcase (you should see his!), a wallet, whatever -- get in touch with him.  His work will be featured soon in "Cowboys and Indians" magazine, so get in touch with him before demand drives his prices higher.

Lo, the Winter Is Past...

Free Screensavers!

Photo & Design by Gitanajava Productions, copyright 2012.
Free for personal use ONLY. Original at http://tiny.cc/JASMINE.

Photo & Design by Gitanajava Productions, LLC, copyright 2012.
Free for personal use ONLY. Original at http://tiny.cc/GATE.

Our lives have seasons, passages of change we endure or enjoy.  One season, we dance gracefully through; the next season, we crawl or braille our way slowly, excruciatingly.  I've been in a long winter, punctuated now and then with hints of spring.

Just a quick word of encouragement to you, my reading friend, and for myself, too:  

The Coffeehouse Blues

Gitanajava = Gypsy Loves Coffee

(The original Rajah Coffee label was designed by Henri Meunier, 1897,

find it at http://commons.wikimedia.org/wiki/File:Rajah-coffee-ad-1897-henri-meunier.jpg)

(This post was originally written, published, and distributed under the title The Coffee Canticle in December 2008.  Although the coffeehouse in question has long since passed on to the celestial heights, the thoughts and sentiments about what remain the same.)


Starbucks #6262, alias Lower Greenville Starbucks, officially closed 2 PM, Friday 19th December 2008.  Even before the farewell party ended at 6 PM, the guerrillas from Starbucks HQ arrived.  While the corpus delicti was still warm, they began taping sheets of brown butcher paper across the windows:  pulling the shroud tight.


When is a cup of coffee more than a cup of coffee?  What recombinant DNA transforms a mere java joint into a legend?

Happy All Hallow's Eve, Everyone!

To see original image & download as your holiday wallpaper, go to
http://tiny.cc/Spoooky

See you on the patio - boo!

Open All Hours

We're Open All Hours. . .or as long as there's coffee.

The downside to being an entrepreneur:  yes, you name your own hours (hah!), but the shop never really closes 'caz it's Open All Hours in your head.  Gotta love it.

If you're an entrepreneur, small business owner, SOHO, freelancer, or contractor:  what's your downside?  Keep it decent.

Marketing Al Fresco

And now, a few words from our sponsor about chilling out on the Starbucks patio to improve your marketing research...

I can circumnavigate the globe with the best GPS ever created, Global Positioning via Starbucks.  Drop me anywhere on the planet, and I will find my way to the nearest Starbucks or patio-con-cafe.  Want to know the coffee house with the best patio, best espresso shot, best crew, worst bathrooms, most corporate lockstep, most responsive and responsible management?  Call me.

My point?  An alert participant in life, his community, and in mundane, everyday conversations can gather an abundance of useful information, voluntarily offered and unobtrusively gathered.  A diligent marketer needn't invade people's privacy or manipulate them to get pertinent data for creating persuasive, appropriate strategies.  Chill out on the nearest java joint terrace and listen ' til it hurts -- and trust me, it will hurt occasionally.  Pay attention, do deep, intense people-watching, interpret a little of what you see and hear, talk a little, question.  PARTICIPATE.

As a friend in the U.K. says,

"Only Americans need a million-dollar survey to tell them the bleeding obvious."

W. Edwards Deming noted the proclivity of American big business to dismiss "unknown and unknowable factors" and business anomalies when he was a consultant to post-war Japan, helping the the shattered country re-invent their economy.  Although he was a reknowned statistician, Deming stated "one of the seven deadly diseases of management is running a company on visible figures alone" -- banking every decision on "statistics in a vacuum."

While American executives remote-controlled their decisions by commissioning study after study of consumer behaviour, Japanese companies sent executives and employes into the marketplace, to observe consumer behaviour first-hand -- at sales counters, in appliance stores, in automobile dealerships.  As Americans lagged behind in the technology and manufacturing race, insistently making big, gas-guzzling cars with fins, the Japanese passed them by with micro-circuitry, compact cars, and attention to detail.  "Made in Japan" ceased being a label to ridicule and became something to emulate.

Decades later, here goes American business again, this time with algorithms and "reality mining" overruling common sense.  To entrepreneurs, micropreneurs, solo-preneurs and marketing people everywhere:  Get out of your cubicles, java-chat your patio mates, and download real life.

After you've done your reality check, then you can supplement what you've heard, observed, and learned with surveys and statistical studies.  With an open mind and open heart, reassess your strategy, rewrite your business plan.  Yes, it may mean pulling a 180 and going an entirely new direction with your cherished, long-harboured idea.  It could mean ditching your scheme completely and starting from scratch.

Scary?  Oh, yeah.  Gut-wrenching, disappointing, and bewildering.  But, profound knowledge (remember, no more "data in a vacuum") is a "[l]ong-term commitment to new learning and new philosophy [and] is required of any management that seeks transformation.  The timid and the fainthearted, and people who expect quick results, are doomed to disappointment." (Deming)

You want BUZZ?  Go for a coffee at the scene of the crime.

See you on the patio! ;-)