04 June 2013

War of the Worlds: Evernote vs. Earthlings

The role of invading aliens will be played by Evernote


In September 2012, T. J. Luoma, a writer for TUAW (a/k/a The Unofficial Apple Weblog) posted a pungent, well-reasoned article about Evernote's absorption of the highly esteemed Mac application,  Skitch.  You can read Skitch 2.0 is like Skitch 1.0 without all those pesky "features" for yourself.  Go ahead, you'll be glad you did.  The story of Skitch's dismantling demonstrates all too vividly what happens when the vision of creators, users, and opportunistic buyers clash.  "Creative disruption" can be a good thing.  Mutilation, not so much.

Today, I re-encountered Luoma's article.  It still resonates.  This time, I'm pausing long enough to respond and add a history update -- what broadcaster Paul Harvey called "the rest of the story".